How We Work


Distribution & Sales



To make our products available everywhere in every pharmacy is the rule which we followed in our distribution for more than 20 years. Starting gradually growing, Overline now has 6 main branches in the main cities and a big fleet of vehicles. This big distribution network guarantees a strong and fast spread to the entire Yemen market. Overline network is covering 17 cities out of 22 cities in Yemen and our products are available in more than 9000 pharmacies out of around 12500 pharmacies in Yemen knowing that Yemen population is around 34 millions people.
Overline distribution network consist of 6 main branches and 2 subagents in the main cities as follows :
1- Sana’a city ( branch )
2- Aden city (branch)
3- Hodeidah city (branch)
4- Mukalla city ( branch)
5- Ibb city (branch )
6- Dhamar city (branch)
7- Amran city (subagent appointed by Overline Pharma)
8- Marib city ( subagent appointed by Overline Pharma )
9- Hajjah city ( subagent appointed by Overline Pharma )

Marketing & Promotion


Due to our long history in the market , OVERLINE totally knows how to promote and how to make a demand for the product .
Marketing is managed and supervised by a scientific office which is responsible for achieving targets.
Generally , OVERLINE is following three marketing strategies :
1- Regular visits to doctors by our medical representatives . Using all available and possible ways and materials , medical reps job is to promote the products to doctors and specialists in order to have our product prescribed for patients. OVERLINE is visiting a big number of doctors with their different classes and majors all over Yemen. OVERLINE targets vary from doctors, public hospitals , private hospitals , medical centers and others.
2- Holding and organizing medical conferences, seminars , workshops and meetings. Starting from small workshops in hospitals to big conferences by hosting Yemeni or foreign Lecturers with coordination with the company which we represent.
3- Sponsoring medical campaigns and activities and related academic events.
During to our past history in the Yemeni market, OVERLINE had a good relation with doctors and all people in Health sector who are considered the factor of priority in marketing. We have an appropriate number of medical reps divided in our branches . Each group of medical reps in one branch has a team leader and all teams in the branches are managed by the scientific office in the head office.